This collaborative project on TaiPei frozen foods was created for the National Student Advertising Competition. My contribution as co-creative director included photography, design layouts, and other design materials for the creative campaign.

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Our campaign slogan, “Let the Good Fortunes Roll” stays true to TaiPei’s brand while also introducing the new concept that TaiPei can play a role in helping its consumers achieve their good fortune. The book’s style reflects TaiPei’s goal of reaching a millennial audience. The creative campaign creates attention-grabbing and appetizing graphics in locations where our consumers will be looking, such as social media. The plan book includes our extensive research, creative campaign, and media buy plan. Below are some examples of page layouts seen in the book.