This project involved creating a repackage and campaign concept for Bond Touch, a wearable technology bracelet designed for people in long-distance relationships. The design emphasizes the emotional connection and sense of “touch” that the product enables between users.
While maintaining the existing brand identity, including its logo and color palette, I developed a packaging system and visual direction that enhances the product’s emotional impact. The campaign concept, titled “What Distance?”, explores the idea of bridging physical separation between people—whether romantic partners or close friends.
The campaign extends across social media and digital communication platforms, focusing on emotional storytelling and connection-driven messaging.
Packaging Design & Brand Extension
Campaign Concept Development
Social Media & Digital Advertising Design
Emotional Branding & Storytelling
Initial Sketchwork
Mockup Initial Designs
Final Design
Product Campaign and Reflections
My Bond Touch campaign, “What Distance?”, expands the brand’s original target audience beyond long-distance romantic relationships. Based on my research, I found that existing campaigns primarily focus on couples, overlooking other meaningful relationship types that could benefit from the product.
This campaign repositions Bond Touch to also include close friendships, specifically focusing on girls and young women navigating long-distance friendships during major life transitions such as high school graduation or starting college. While families also experience separation, the two-person nature of the device made it a stronger fit for friendships and romantic relationships rather than larger family groups.
“What Distance?” is a short, uplifting phrase that challenges the idea of separation, emphasizing that emotional connection can persist regardless of physical distance. The campaign highlights the strength and longevity of friendship bonds, showing that they can continue to grow despite life changes and geographic distance.
Social Media Ads, Sweatshirt Promotional Contest, Magazine Ads, Travel Location Ads
Spotify Ad
