I developed and designed a holiday-themed Book Advent Calendar campaign for the library that encouraged patrons to discover new reads in the 25 days leading up to Christmas. The concept centered around an email sign-up experience where subscribers received daily book recommendations tailored for either adult or children’s audiences. I created the full visual identity and promotional campaign for the project, including flyers, posters, animated social media GIFs, email banners, and digital advertising assets used across multiple platforms. From the original concept development to the final marketing materials, the project focused on creating a cozy, engaging experience that promoted reading and seasonal community interaction through thoughtful and consistent design.
Campaign & Promotional Design
Email Marketing Design
Motion Graphics & Social Media Content Design
